If you genuinely want to tie your brand to a quality, meaningful project that sustains a super-star natural Australian eco-system, while feeding the insatiable beast that is your social media channels, this exciting environment focused production could be ideal!
Coral reefs are the lungs of the ocean, just as essential to the health of the planet as the lush green forests scattered over it’s surface. The UNESCO World Heritage listed Great Barrier Reef with its breathtaking biodiversity is the world superstar of coral reefs and it’s a good news story.
As Lin Sutherland’s ‘Healing The Reef’ documentary series is currently in development, brands seeking to establish or reinforce strong environmental empathy have the ideal content vehicle. Partner brands are invited to explore the extensive commercial opportunities to build brand awareness and integrity with their participation in the series, as they capitalise on over 20 years of Lin’s documenting and protecting international wildlife habitats and endangered species.
As we know, brand values are generated through emotional connection to things that people value and care about. The international interest in the reef and its well-being, gives the series potential audience appeal that transcends the borders of Australia. The series will explore sustainable strategies to help restore one of the world’s most precious and vital natural environments.
The Great Barrier Reef is an enormous environmental AND economic ecosystem. The imagery generated in showcasing and protecting it can be enormously emotive and inspiring, as it provides infinite stories and content for brands to explore and harness in their social media profiles.
Indigenous relevance is throughout the reef area, in and out of the water. Beneath the water there hundreds of soft and hard coral varieties, over 1,500 types of fish including 133 varieties of sharks and rays and more than 30 species of whales and dolphins. Above the water there is a substantial international tourism industry, strong local and federal government support and the beautiful surrounds of the location.
Lin has produced and distributed 80 documentaries for many of the world’s largest international media organisations and is the writer, c0-producer, co-director and on-camera host of the series. With factual narration and stunning visual imagery captured by experienced marine cinematography experts, Healing the Reef considers the many ways that individuals, government and corporations can, and are, contributing to the rehabilitation of the Reef.
The Healing the Reef series gives associated brands the opportunity to demonstrate their environmental ethos and show individuals what they can do to help. From highlighting the positive results of lifestyle changes individuals can make to have a positive impact on the world around them, to the outcomes of new environmental protection laws, re-vegetation efforts, research and outreach, Healing the Reef revitalises the fight to save the Great Barrier Reef.
As the series is in pre-production, all avenues of commercial participation can be explored. Healing The Reef is an OzFlix.tv original production and commercial participation in the series can begin for as little as $10,000, with a variety of flexible alternative participation priced to A$100,000.
To explore how you might participate in and benefit from Healing The Reef, contact Wanted Consulting – Reward Offered.