Marketing Archives - Wanted Consulting

29 Sep 2021

Marketers Need To Explore Some Alternatives To Paid Search On Google

The Digital Advertising Services Report released yesterday by the ACCC (link below) provides further insight and justification of marketers' need…

Kate Neale

Content, Insight, Marketing, Tech

An overview of streaming CTV and OTT globally as at August 2021

03 Sep 2021

An Overview Of Streaming OTT & CTV As At August 2021

An overview of streaming CTV and OTT globally as at August 2021

Kate Neale

Financial, Insight, Marketing

26 Jul 2021

Netflix Plays The Long Game While Analysts Evaluate On A Sprint

It seems an interesting phenomenon has arisen in the world of financial analysis and industry evaluation, especially in streaming media.…

Kate Neale

Insight, Marketing

09 Jun 2021

Marketing Results. Who’s Driving Strategy – CEO, CFO or CMO?

Struggling to get marketing results with budget cuts and pandemic related operational issues? You’re not alone, but who's driving strategy?…

Kate Neale

Content, Good Things, Insight, Marketing

29 Apr 2021

How To Get People Back To The Cinemas

I love a great example of a simple but clever idea, well-executed, that addresses a difficult brief delicately employing the…

Kate Neale

Content, Insight, Marketing

23 Feb 2021

Has Facebook Inadvertently Let The Mind Control Genie Out Of The Bottle?

What Has Facebook Done…? I mean, what has it really done…? Facebook might have reversed its decision to drop Australian news from…

Kate Neale

Content, Insight, Marketing

19 Feb 2021

What Or Who Defines The Value Of News?

What or who defines the value of news? We turn to the news in the hope of being informed about…

Kate Neale

Content, Insight, Marketing

18 Feb 2021

Are You Under The Influence? A Guide To Influencer Marketing.

Are you under the influence? I mean the influence of Influencers? Is your opinion swayed, controlled, effected or impacted by a…

Kate Neale

Financial, Insight, Marketing

17 Feb 2021

Think The US$ Is Headed For A Currency Reset? Think Again.

If you think the US$ is headed for a currency reset, I suggest you think again. Last week I was…

Kate Neale

Financial, Insight, Marketing

27 Jan 2021

Netflix Subscriptions Grew Operating Profit 76% to $4.6 Billion. Read That Again.

If sales is a numbers game, streaming is an Olympic sport, and Netflix is the gold medalist as demonstrated by…

Kate Neale

Insight, Marketing

16 Jan 2021

Which comes first? The marketing strategy horse or the social media cart?

Right now, social media platforms are in the spotlight for (some say) selectively restraining free speech. But a DigiDay article…

Kate Neale

Content, Good Things, Insight, Marketing, Tech

Content is king but convergent content is better. When content is social, interactive and immersive we have 2021s content holy trinity. When can we expect to see more VR applications in our content?

07 Jan 2021

Social, Interactive, Immersive – 2021’s Content Holy Trinity

Content is king but convergent content is better. When content is social, interactive and immersive we have 2021s content holy…

Kate Neale

Good Things, Insight, Marketing

29 Dec 2020

How To Use Social Singing In Marketing – Karaoke Anyone?

Church choir, campfire, happy birthday or Karaoke, the neuroscience of singing confirms singing allows us to access our natural creativity…

Kate Neale

Marketing

20 Dec 2020

A Look At Live Streaming Logistics

The saying goes "time and tide wait for no man (or woman)" and we can add to that 'consumption-driven technology…

Kate Neale

Content, Insight, Marketing

05 Oct 2020

What Is Commercial Entertainment?

What's The Difference Between Advertisements And Commercial Entertainment? Commercial content, eg. an advertisement, is created to deliver information in an…

Kate Neale

Content, Marketing, New Things

28 Sep 2020

Why Paramount+ Won’t Compete On Content Alone

Ever since someone thought 'outside the box' to stream video online, pioneers in the field have been scrambling to stake…

Kate Neale

Content, Insight, Marketing

24 Aug 2020

This Is What You Should Be Doing Right Now!

Need Help Knowing What To Do Next? Are you wondering what you should be doing right now to improve the…

Kate Neale

Insight, Marketing

13 Aug 2020

I Have Your Email – Are We In A Relationship?

Please cease and desist. That's the message that anyone with an inbox and the ACMA (Australian Communications and Media Authority…

Kate Neale

Insight, Marketing

25 Jun 2020

Changing Channels

"Channel - to direct toward a particular end or object". This may be one of the most significant words in…

Kate Neale

Content, Good Things, Insight, Marketing

22 Apr 2020

New Customers The New Normal For Netflix

Our rush to replenish our social interaction diet will see eateries, pubs and clubs make an instant resurgence once restrictions…

Kate Neale

Financial, Insight, Marketing

29 Jan 2020

Will Your Online Advertising Dollars Be The Ones Wasted This Year?

Sales is a numbers game and that is surely the motivation for the mainstream social platforms to encourage their use…

Kate Neale

Content, Insight, Marketing

Find the right content strategy for you because if you're marketing through content - and you should be - it better be good. Now that every business is in the business of creating content, which means you're competing not just on product, but on your marketing skill.

21 Jan 2020

Do You Create, Imitate Or Liberate Content Ideas?

Find the right content strategy for you because if you’re marketing through content – and you should be – it…

Kate Neale

Content, Marketing

Make your marketing money and your marketing moments count because every moment a person spends looking at your content instead of something else, among an infinite array of options, is - priceless!

17 Jan 2020

What’s More Valuable? A New York Minute Or A Screen View Minute?

Make your marketing money and your marketing moments count because every moment a person spends looking at your content instead…

Kate Neale

Content, Good Things, Insight, Marketing, New Things

Quibi is selling on a distinctive content proposition. Quality content (produced by tent pole talent) and exclusive to Quibi; a constant stream of new content to retain freshness and a format of content that is specifically and ideally designed to fit lifestyle needs and the functions of a specific device.

13 Jan 2020

Quibi Nothing To Quibble About

Quibi is selling on a distinctive content proposition. Quality content (produced by tent pole talent) and exclusive to Quibi; a…

Kate Neale

Content, Insight, Marketing

The video streaming market in the US was a dynamic landscape of shifting content and pricing models, acquisitions, amalgamations and annihilation. This is a recap of the key points.

28 Dec 2019

2019 In Review For US Video CTV, AVOD, SVOD

The video streaming market in the US was a dynamic landscape of shifting content and pricing models, acquisitions, amalgamations and…

Kate Neale

Insight, Marketing

People are emotional beings and as such their purchase decisions are predominantly emotionally driven. Understanding consumer behaviour is the first step to influencing it.

28 Nov 2019

I Love You – But I’m Leaving You Said The Person To The Brand!

People are emotional beings and as such their purchase decisions are predominantly emotionally driven. Understanding consumer behaviour is the first…

Kate Neale

Content, Insight, Marketing

Marketers need high EQ and wisdom to infiltrate the mind of their target people. Data, automation, machine learning and AI are a long way off replacing human interaction when it comes to embodying trust and dissolving consumer anxiety.

28 Nov 2019

Consumers, Customers, Clients – You’re Marketing To People.

Marketers need high EQ and wisdom to infiltrate the mind of their target people. Data, automation, machine learning and AI…

Kate Neale

Content, Insight, Marketing

If advertisers can tie their product to a creative expression that demonstrates the values and personality of the brand, that resonate with their target people, a deep and profound connection can be created between brand and consumer.

15 Nov 2019

How Creativity Captures Customers.

If advertisers can tie their product to a creative expression that demonstrates the values and personality of the brand, that…

Kate Neale

Content, Insight, Marketing

Apple is becoming one big universe through which people can access everything they want through one central and ubiquitous entity. Bundling just went big time.

14 Nov 2019

Apple’s Strategy Of Temptation

Apple is becoming one big universe through which people can access everything they want through one central and ubiquitous entity.…

Kate Neale

Content, Marketing

When it comes to influencing your target people to want your brand, is it better to rent or purchase the endorsing behaviour of an Influencer or cultivate your own body of influence?

11 Nov 2019

Influence – Off The Shelf Or DIY?

When it comes to influencing your target people to want your brand, is it better to rent or purchase the…

Kate Neale

Insight, Marketing, Tech

28 Oct 2019

Skiff Or Destroyer – Which Boat Are You On?

Yes, business is competing for awareness and consumers are drowning in a sea of content, so how do you establish…

Kate Neale

Content, Insight, Marketing

Breaking through the digital white noise to be discovered in the real world.

23 Oct 2019

Digital – It’s A Medium, Not A Strategy

Breaking through the digital white noise to be discovered in the real world.

Kate Neale

Content, Good Things, Marketing, New Things

Healing the Great Barrier Reef is a quest we can all be a part of conquering. Healing The Reef the series gives brands the opportunity to show individuals what they can do to help.

18 Oct 2019

Looking For An Authentic Australian Clean Green Brand Association?

Healing the Great Barrier Reef is a quest we can all be a part of conquering. Healing The Reef the…

Kate Neale

Content, Insight, Marketing

10 Oct 2019

Use Your Commercial Video Content In Multiple Iterations

If you're in business, you're in the business of marketing and today that means you're in the business of creating…

Kate Neale

Content, Marketing

Hulu continues to grow on the back of a viewer first strategy and the deep pockets over 80 million viewers provide.

12 Jun 2019

Who Knew Hulu Would Evolve To Stadium Status?

Hulu continues to grow on the back of a viewer first strategy and the deep pockets over 80 million viewers…

Kate Neale

Content, Marketing

Monetisation strategies for streaming platforms extends far beyond SVOD and AVOD models. Insights from John Hendricks founder of Curiosity Stream and Discovery channels exposes some interesting stats.

08 Jun 2019

Number Crunching Content And Streaming Platforms

Monetisation strategies for streaming platforms extends far beyond SVOD and AVOD models. Insights from John Hendricks founder of Curiosity Stream…

Kate Neale

Content, Insight, Marketing

When making decisions on marketing tactics, think top down, not bottom up. The tactics are determined by a stratgegy discerned by the intimate knowledge of the target market as they apply to the five 'P's of marketing.

15 May 2019

For New Business The Imperative Marketing Question Is Not What? It’s Why?

When making decisions on marketing tactics, think top down, not bottom up. The tactics are determined by a stratgegy discerned…

Kate Neale