Content

08 Sep 2020

Does Your Brand – Could Your Brand Have The Power To Save Lives?

As we arrive at

Kate

24 Aug 2020

This Is What You Should Be Doing Right Now!

Need Help Knowing What To Do Next? Are you wondering what you should be doing right now to improve the…

Content, Good Things, New Things

It's great to see original content that's not just a new show, but a new genre. Tired of crime, medical, legal and political shows? Over the cooking, dating and reno reality shows. Try Upload.

08 May 2020

Upload This

It’s great to see original content that’s not just a new show, but a new genre. Tired of crime, medical,…

Content, Good Things, Insight, Marketing

22 Apr 2020

New Customers The New Normal For Netflix

While our rush to replenish our diet of social interaction will see eateries, pubs and clubs make an instant resurgence…

17 Feb 2020

FTA Broadcasters ‘Get With The Program’ As Streaming Tilts Their Traditions

Traditional FTA broadcasters in the US are finally losing the linear perspective that has dictated their business models for decades,…

Find the right content strategy for you because if you're marketing through content - and you should be - it better be good. Now that every business is in the business of creating content, which means you're competing not just on product, but on your marketing skill.

21 Jan 2020

Do You Create, Imitate Or Liberate Content Ideas?

Find the right content strategy for you because if you’re marketing through content – and you should be – it…

Content, Insight, New Things

20 Jan 2020

Peacocking Comcast NBCU’s New Streaming Service

The new streaming video app service (no download availability mentioned...) from Comcast/NBCU named Peacock, was announced in New York last…

Make your marketing money and your marketing moments count because every moment a person spends looking at your content instead of something else, among an infinite array of options, is - priceless!

17 Jan 2020

What’s More Valuable? A New York Minute Or A Screen View Minute?

Make your marketing money and your marketing moments count because every moment a person spends looking at your content instead…

Quibi is selling on a distinctive content proposition. Quality content (produced by tent pole talent) and exclusive to Quibi; a constant stream of new content to retain freshness and a format of content that is specifically and ideally designed to fit lifestyle needs and the functions of a specific device.

Content, Good Things, Insight, Marketing, New Things

13 Jan 2020

Quibi Nothing To Quibble About

Quibi is selling on a distinctive content proposition. Quality content (produced by tent pole talent) and exclusive to Quibi; a…

The video streaming market in the US was a dynamic landscape of shifting content and pricing models, acquisitions, amalgamations and annihilation. This is a recap of the key points.

28 Dec 2019

2019 In Review For US Video CTV, AVOD, SVOD

The video streaming market in the US was a dynamic landscape of shifting content and pricing models, acquisitions, amalgamations and…

12 Dec 2019

Welcome To The Marketing Olympics – With Boobs!

Yes, like so many others I have them, but that’s not the point. I had 1/10,000 of a second to…

Marketers need high EQ and wisdom to infiltrate the mind of their target people. Data, automation, machine learning and AI are a long way off replacing human interaction when it comes to embodying trust and dissolving consumer anxiety.

28 Nov 2019

Consumers, Customers, Clients – You’re Marketing To People.

Marketers need high EQ and wisdom to infiltrate the mind of their target people. Data, automation, machine learning and AI…

If advertisers can tie their product to a creative expression that demonstrates the values and personality of the brand, that resonate with their target people, a deep and profound connection can be created between brand and consumer.

15 Nov 2019

How Creativity Captures Customers.

If advertisers can tie their product to a creative expression that demonstrates the values and personality of the brand, that…

Apple is becoming one big universe through which people can access everything they want through one central and ubiquitous entity. Bundling just went big time.

14 Nov 2019

Apple’s Strategy Of Temptation

Apple is becoming one big universe through which people can access everything they want through one central and ubiquitous entity.…

When it comes to influencing your target people to want your brand, is it better to rent or purchase the endorsing behaviour of an Influencer or cultivate your own body of influence?

11 Nov 2019

Influence – Off The Shelf Or DIY?

When it comes to influencing your target people to want your brand, is it better to rent or purchase the…

Breaking through the digital white noise to be discovered in the real world.

23 Oct 2019

Digital – It’s A Medium, Not A Strategy

Breaking through the digital white noise to be discovered in the real world.

Content, Good Things, Marketing, New Things

Healing the Great Barrier Reef is a quest we can all be a part of conquering. Healing The Reef the series gives brands the opportunity to show individuals what they can do to help.

18 Oct 2019

Looking For An Authentic Australian Clean Green Brand Association?

Healing the Great Barrier Reef is a quest we can all be a part of conquering. Healing The Reef the…

10 Oct 2019

Use Your Commercial Video Content In Multiple Iterations

If you're in business, you're in the business of marketing and today that means you're in the business of creating…

Hulu continues to grow on the back of a viewer first strategy and the deep pockets over 80 million viewers provide.

12 Jun 2019

Who Knew Hulu Would Evolve To Stadium Status?

Hulu continues to grow on the back of a viewer first strategy and the deep pockets over 80 million viewers…

Monetisation strategies for streaming platforms extends far beyond SVOD and AVOD models. Insights from John Hendricks founder of Curiosity Stream and Discovery channels exposes some interesting stats.

08 Jun 2019

Number Crunching Content And Streaming Platforms

Monetisation strategies for streaming platforms extends far beyond SVOD and AVOD models. Insights from John Hendricks founder of Curiosity Stream…

When making decisions on marketing tactics, think top down, not bottom up. The tactics are determined by a stratgegy discerned by the intimate knowledge of the target market as they apply to the five 'P's of marketing.

15 May 2019

For New Business The Imperative Marketing Question Is Not What? It’s Why?

When making decisions on marketing tactics, think top down, not bottom up. The tactics are determined by a stratgegy discerned…

Content, Tech

Roku carved a strong niche in the OTT/CTV market place by pursuing their own strategy of timely adaptation of innovation, improved consumer experience and meeting advertiser needs.

11 May 2019

Roku Ratchets Up On The Back Of Adaptation And Evolution

Roku carved a strong niche in the OTT/CTV market place by pursuing their own strategy of timely adaptation of innovation,…

Content, Good Things, New Things

01 Apr 2019

Shakespeare Reborn In Australia

I'm continually amazed at the dichotomy of quality in the creative and the production of content produced by the big…

24 Jan 2019

When Did Your Business Become A Production Company?

The answer is probably not some time around the late 90’s, when SEO took hold. Nor was it in September…

03 Dec 2018

Compliments To The Content Creator

Simple but effective. At around 30 seconds, the 2018

14 Nov 2018

Your Content Is An Asset – Where Have You Left It?

Uploading your content to social media is an act of publishing; it’s not an asset management strategy. As we know,…

30 Oct 2018

Living On The Edge And Why You Do

Getting up to speed on streaming innovation is as important for anyone making or consuming content, as it is for…

26 Oct 2018

The Value Of A View From Above, Tempered By A Close Up On The Ground

New York is big, busy and a hive of activity on the ground, so as I flew into New York…

25 Oct 2018

Come To The Edge

What is the Edge? Where is the Edge, I hear you ask? Just when mere mortals have their head around…

05 Oct 2018

What Is Commercial Entertainment?

Commercial entertainment is content strategically designed and created to bring something of value to a target audience to inspire engagement…

25 Sep 2018

Why Bloggers Are Better Advertisers

The inverse relationship between advertisers paying to reach an audience and bloggers being paid to reach them can be observed…

22 Aug 2018

Upheaval Can Be Uplifting

Having just completed a due diligence report on the world of streaming content, it struck me that if you’ve ever…

20 Aug 2018

The Rules Are There Are No Rules

The accepted wisdom is no longer acceptable in so many instances like etiquette, language, and protocol, because society is constantly…

20 Aug 2018

Australians Like To Watch

Recent research by Parrot Analytics has confirmed what we instinctively already knew: Australians like to watch - other Australians. As…

28 May 2018

Looking For Australia’s Screen Content Art Gallery?

Have you ever wondered where all those great Australian films go once they go off cinema release, when you can’t…