It’s Story Time!
If marketing is the practice of spreading news and telling stories, we could say it began with smoke signals, drums and courier pigeons. It moved on to the telegraph, telephone, radio and then television. Then came the Internet, where digital marketing and social media have spawned the latest revolution in communication and promotion.
But while social media has ensured everyone has cut their teeth on creating and publishing content to some extent, it’s the tip of the ice berg in terms of where technology and a progressive consumer is driving the practice of marketing.
You see technology has driven television, social media and marketing together, to forge a new medium that’s reinventing the way brands and consumers interact. That new medium is CTV (Connected Television) or OTT (Over The Top ie. delivery of video content via set top device) and you’ll be surprised how relatively quickly social media as you now it today, will be usurped by it.
Get ready to adapt, adjust and evolve to this new medium because if you’re in business, you’re now in the business of story telling.
What’s Your Story?
Your brand storytelling begins with a name, a logo, perhaps a slogan and a visual design on packaging. Now you want to connect with the people that matter to the business through content creation, by producing and publishing content that’s relevant, timely and valued.
You want the brand story to take on form through the content it creates or is aligned to and it’s not just storytime for customers. This content is to be seen, heard and felt by investors/shareholders, suppliers, staff, government and the media. So how do you get content to resonate with everyone that matters?
Mankind has told stories throughout the ages to entertain and pass on wisdom. Nothing has changed except that telling stories is now the focal point of effective marketing. That makes great storytelling more important and valuable than ever, because every brand has a story to tell.
Bringing Brands And Audiences Together Through Commercial Entertainment
The content we consume and our relationship with commercial entities are now inextricably linked. This makes brand storytelling and content creation the cornerstone of marketing because every business is now in the business of ‘show and tell’.
This trend is creating a tsunami of content hoping to connect with people, but all content is not created equal. The most valuable content is the stuff people seek out, engage with and share. That takes a range of skills and equipment to create and Wanted has what it takes.
Whether it’s our ideas or yours, Wanted brings them to fruition collaborating with some of the best emerging new talent and the great seasoned and awarded campaigners. Wanted produces quality content that informs and entertains with gripping stories and imagery for distribution across any platform or medium, to reach your specific target audience.
One Resource With All The Answers:
When you want to tell your story and spread the news, Wanted Consulting has the rare depth of skills and experience required to bridge the divide between the need for content to be created and getting the ideal content produced, distributed, monetised and measured.
Wanted creates content that translates your commercial goals into content born of the best in strategy, creative, production and distribution.
We don’t stop there. Wanted can help you meet the need to evolve your content ongoing, store and archive your content, distribute, protect and monetise your content.
Wanted has the answers to these and many other pressing questions:
- How can I meet my commercial objectives through content?
- How can the latest technology help me create and manage my content efficiently?
- Is it possible to offset the expense or even make money from the content I create?
- What is the balance sheet relevance and value of the content produced?
- Where should I securely store and archive the library of content I’m creating?
Here are just a few examples of how Wanted can help with your brand storytelling and content:
- Create an original format customised to your target and objectives eg. Create an engaging short-form series that captures your brand story, history, values, philanthropic initiatives.
- Sponsor or license existing content for your own channel.
- Feed your social media channels with fresh, relevant and valued content.
- Monetise your content through license and distribution.
- Subsidize and expand reach of your content as you collaborate with other channels, suppliers or productions.
- Syndicate, propagate, proliferate your content in co-production and supplier collaboration.
- Tailor the content created to the audience, medium, event or season.
- Efficiently produce, archive and serve your content to best effect.
- Deliver a scripted presentation to camera that will truly affect the audience.
Current Brand Storytelling & Content Opportunities:
D-Day – Prepare For The Invasion
Opportunity: Co-develop and produce, sponsor and brand participation available in this series for streamed TV or web series. The series is the cornerstone of an extensive branded entertainment property designed to appeal to the world’s largest consumer sector – parents.
An original concept by Wanted Consulting, this competitive reality non-elimination series explores the baptism of fire that will turn 10 ordinary guys into someone’s dad. Fully scoped and implemented using a unique technology feature, this is where UGC, commercial content and scripted content collide to make the kind of authentic reality TV demanded by today’s global audience.
Contact Kate to explore the scope of opportunity for your participation.
Opportunity: Patronage, sponsorship, branded entertainment opportunities offered for corporate and individual participation.
Created, adapted and directed by Australian actor, Sally McLean, the female-led and culturally diverse anthology short form TV series Shakespeare Republic is in its second season. The first series garnered extensive international critical acclaim and close to 100 international awards. In a series of short form episodes, the series celebrates not just the world’s greatest playwright, but also his insightful understanding of the big issues of his time. Insights that still hold relevance today and form the basis for a truly diverse, inventive and epic journey into the nature of being human.
Contact Kate for more information.
Opportunity: This production has charity status and is produced through a crowdfunding initiative, seeking financial contribution from individuals and enterprise who seek a strong connection to a moving and poignant Australian production. Also urgently seeking veterans to capture their stories.
As the 75th Anniversary of the end of WWII approaches, This Story is a documentary film dedicated to capturing and preserving the significant moments of Australia’s history as told by those who experienced it first-hand, before they’re lost.
Lest We Forget! These simple words are spoken at ANZAC Day Commemorations every year. But how do we ensure that as a nation, we don’t forget the sacrifices of these ordinary men and women whose actions and experiences were extraordinary? At the very core of these veteran interviews are central themes around the innate need for human connection and compassion
These are the personal stories of our veterans love, loss, fear, pain, adventure, mateship and life. Australian veterans who served during the following conflicts:
- World War II (1939-1945)
- Korean War (1950-1953)
- Malayan Emergency (1950-1960)
- Borneo Confrontation (1963-1966)
- Vietnam War (1965-1973)
But don’t be fooled into thinking these are simply a collection of war stories, these are deeply personal and moving stories. There is so much more to their tales. Behind the smiles and unique personalities are the stories that shaped their lives and the lives of their families.
Call Kate to explore the scope for your participation.
Healing The Reef
Opportunity: A variety of sponsorship and participation in the production of the series are available in this 13 part factual television series by internationally renowned documentarians Lin Sutherland and Mike Middleton in partnership with OzFlix TV Australia.
Ideal for brands that want to link to apostiive environmental action, this series looks at the positive impact of greener lifestyle choices that are contributing to the restoration of the Great Barrier Reef and ensuring its future health.
Kate has hands on done it all from market research and analysis, strategic direction and creative execution, through to all kinds of production in every media. A pioneer in her own right, Kate has introduced innovation for clients in all industry sectors, especially media, entertainment and financial services.