Content, Insight, Marketing Breaking through the digital white noise to be discovered in the real world. 23 Oct 2019 Digital – It’s A Medium, Not A Strategy Breaking through the digital white noise to be discovered in the real world. Kate Neale
Content, Good Things, Marketing, New Things Healing the Great Barrier Reef is a quest we can all be a part of conquering. Healing The Reef the series gives brands the opportunity to show individuals what they can do to help. 18 Oct 2019 Looking For An Authentic Australian Clean Green Brand Association? Healing the Great Barrier Reef is a quest we can all be a part of conquering. Healing The Reef the… Kate Neale
Content, Insight, Marketing 10 Oct 2019 Use Your Commercial Video Content In Multiple Iterations If you're in business, you're in the business of marketing and today that means you're in the business of creating… Kate Neale
Content, Marketing Hulu continues to grow on the back of a viewer first strategy and the deep pockets over 80 million viewers provide. 12 Jun 2019 Who Knew Hulu Would Evolve To Stadium Status? Hulu continues to grow on the back of a viewer first strategy and the deep pockets over 80 million viewers… Kate Neale
Content, Marketing Monetisation strategies for streaming platforms extends far beyond SVOD and AVOD models. Insights from John Hendricks founder of Curiosity Stream and Discovery channels exposes some interesting stats. 08 Jun 2019 Number Crunching Content And Streaming Platforms Monetisation strategies for streaming platforms extends far beyond SVOD and AVOD models. Insights from John Hendricks founder of Curiosity Stream… Kate Neale
Content, Insight, Marketing When making decisions on marketing tactics, think top down, not bottom up. The tactics are determined by a stratgegy discerned by the intimate knowledge of the target market as they apply to the five 'P's of marketing. 15 May 2019 For New Business The Imperative Marketing Question Is Not What? It’s Why? When making decisions on marketing tactics, think top down, not bottom up. The tactics are determined by a stratgegy discerned… Kate Neale
Content, Tech Roku carved a strong niche in the OTT/CTV market place by pursuing their own strategy of timely adaptation of innovation, improved consumer experience and meeting advertiser needs. 11 May 2019 Roku Ratchets Up On The Back Of Adaptation And Evolution Roku carved a strong niche in the OTT/CTV market place by pursuing their own strategy of timely adaptation of innovation,… Kate Neale
Content, Good Things, New Things 01 Apr 2019 Shakespeare Reborn In Australia I'm continually amazed at the dichotomy of quality in the creative and the production of content produced by the big… Kate Neale
Insight 18 Feb 2019 When Is It Good To Be An Outlaw? When Is It Good To Be An Outlaw? ANSWER: When you’re wanted for not being constrained by the established rules… Kate Neale
Content, Insight 24 Jan 2019 When Did Your Business Become A Production Company? The answer is probably not some time around the late 90’s, when SEO took hold. Nor was it in September… Kate Neale
Content 03 Dec 2018 Compliments To The Content Creator Simple but effective. At around 30 seconds, the 2018 Kate Neale
Insight, Tech 15 Nov 2018 The New Marketing Glossary In marketing terms the ‘Four P’s’ are a timeless classic, to which we can now confidently add a fifth P… Kate Neale
Content 14 Nov 2018 Your Content Is An Asset – Where Have You Left It? Uploading your content to social media is an act of publishing; it’s not an asset management strategy. As we know,… Kate Neale
Content, Insight, Tech 30 Oct 2018 Living On The Edge And Why You Do Getting up to speed on streaming innovation is as important for anyone making or consuming content, as it is for… Kate Neale
Content, Insight, Tech 26 Oct 2018 The Value Of A View From Above, Tempered By A Close Up On The Ground New York is big, busy and a hive of activity on the ground, so as I flew into New York… Kate Neale
Content, Insight, Tech 25 Oct 2018 Come To The Edge What is the Edge? Where is the Edge, I hear you ask? Just when mere mortals have their head around… Kate Neale
Insight 26 Sep 2018 Start Your Day With Women In Media Inspiration was the best thing served at the Women in Media Breakfast today. The annual event hosted by Foxtel, gives… Kate Neale
Content 25 Sep 2018 Why Bloggers Are Better Advertisers The inverse relationship between advertisers paying to reach an audience and bloggers being paid to reach them can be observed… Kate Neale
Content 22 Aug 2018 Upheaval Can Be Uplifting Having just completed a due diligence report on the world of streaming content, it struck me that if you’ve ever… Kate Neale
Content, Insight 20 Aug 2018 The Rules Are There Are No Rules The accepted wisdom is no longer acceptable in so many instances like etiquette, language, and protocol, because society is constantly… Kate Neale
Content, Insight 20 Aug 2018 Australians Like To Watch Recent research by Parrot Analytics has confirmed what we instinctively already knew: Australians like to watch - other Australians. As… Kate Neale
Insight 10 Jul 2018 Rocking The Marshmallow Tower Challenge I was recently invited to participate in and critique a new course AFTRS is presenting on Innovation and Human Centered… Kate Neale
Uncategorised 03 Jun 2018 Innovation And Wisdom Bridge The Content Divide Change your mind. That's what good marketing does. It changes your mind to try or do something new or different… Kate Neale
Content 28 May 2018 Looking For Australia’s Screen Content Art Gallery? Have you ever wondered where all those great Australian films go once they go off cinema release, when you can’t… Kate Neale
Insight 01 Mar 2018 Augment Your Media Schedule With People Augment Your Media Schedule With People Who Are Present Your customers are not inanimate, they have thoughts and feelings which… Kate Neale
Insight 23 Nov 2017 From Pigeon Post to Opinion Post – News Makes Markets Move In the mid 19th century Paul Julius Reuter, recognised a swifter means of sending information such as stock and commodity… Kate Neale
Insight 18 Oct 2017 What I Can Tell You That Digital Data Doesn’t What can you observe in the real world that you can't see in the data? Data can provide great insights… Kate Neale
Insight 26 Sep 2017 How Market Motivation Directs Product Innovation How Market Motivation Directs Product Innovation There are many collaborative parts to a cohesive strategy and a business develops in… Kate Neale
Insight, Tech 25 Aug 2017 Facebook – Fabulous or Failing? Facebook - Fabulous or Failing? Is Facebook really threatened as the younger demographic shift to using other messaging platforms? An… Kate Neale No Comments
