Content, Good Things, New Things 01 Apr 2019 Shakespeare Reborn In Australia I'm continually amazed at the dichotomy of quality in the creative and the production of content produced by the big… Kate Neale
Insight 18 Feb 2019 When Is It Good To Be An Outlaw? When Is It Good To Be An Outlaw? ANSWER: When you’re wanted for not being constrained by the established rules… Kate Neale
Content, Insight 24 Jan 2019 When Did Your Business Become A Production Company? The answer is probably not some time around the late 90’s, when SEO took hold. Nor was it in September… Kate Neale
Content 03 Dec 2018 Compliments To The Content Creator Simple but effective. At around 30 seconds, the 2018 Kate Neale
Insight, Tech 15 Nov 2018 The New Marketing Glossary In marketing terms the ‘Four P’s’ are a timeless classic, to which we can now confidently add a fifth P… Kate Neale
Content 14 Nov 2018 Your Content Is An Asset – Where Have You Left It? Uploading your content to social media is an act of publishing; it’s not an asset management strategy. As we know,… Kate Neale
Content, Insight, Tech 30 Oct 2018 Living On The Edge And Why You Do Getting up to speed on streaming innovation is as important for anyone making or consuming content, as it is for… Kate Neale
Content, Insight, Tech 26 Oct 2018 The Value Of A View From Above, Tempered By A Close Up On The Ground New York is big, busy and a hive of activity on the ground, so as I flew into New York… Kate Neale
Content, Insight, Tech 25 Oct 2018 Come To The Edge What is the Edge? Where is the Edge, I hear you ask? Just when mere mortals have their head around… Kate Neale
Insight 26 Sep 2018 Start Your Day With Women In Media Inspiration was the best thing served at the Women in Media Breakfast today. The annual event hosted by Foxtel, gives… Kate Neale
Content 25 Sep 2018 Why Bloggers Are Better Advertisers The inverse relationship between advertisers paying to reach an audience and bloggers being paid to reach them can be observed… Kate Neale
Content 22 Aug 2018 Upheaval Can Be Uplifting Having just completed a due diligence report on the world of streaming content, it struck me that if you’ve ever… Kate Neale
Content, Insight 20 Aug 2018 The Rules Are There Are No Rules The accepted wisdom is no longer acceptable in so many instances like etiquette, language, and protocol, because society is constantly… Kate Neale
Content, Insight 20 Aug 2018 Australians Like To Watch Recent research by Parrot Analytics has confirmed what we instinctively already knew: Australians like to watch - other Australians. As… Kate Neale
Insight 10 Jul 2018 Rocking The Marshmallow Tower Challenge I was recently invited to participate in and critique a new course AFTRS is presenting on Innovation and Human Centered… Kate Neale
Uncategorised 03 Jun 2018 Innovation And Wisdom Bridge The Content Divide Change your mind. That's what good marketing does. It changes your mind to try or do something new or different… Kate Neale
Content 28 May 2018 Looking For Australia’s Screen Content Art Gallery? Have you ever wondered where all those great Australian films go once they go off cinema release, when you can’t… Kate Neale
Insight 01 Mar 2018 Augment Your Media Schedule With People Augment Your Media Schedule With People Who Are Present Your customers are not inanimate, they have thoughts and feelings which… Kate Neale
Insight 23 Nov 2017 From Pigeon Post to Opinion Post – News Makes Markets Move In the mid 19th century Paul Julius Reuter, recognised a swifter means of sending information such as stock and commodity… Kate Neale
Insight 18 Oct 2017 What I Can Tell You That Digital Data Doesn’t What can you observe in the real world that you can't see in the data? Data can provide great insights… Kate Neale
Insight 26 Sep 2017 How Market Motivation Directs Product Innovation How Market Motivation Directs Product Innovation There are many collaborative parts to a cohesive strategy and a business develops in… Kate Neale
Insight, Tech 25 Aug 2017 Facebook – Fabulous or Failing? Facebook - Fabulous or Failing? Is Facebook really threatened as the younger demographic shift to using other messaging platforms? An… Kate Neale No Comments
