Insight, Marketing People are emotional beings and as such their purchase decisions are predominantly emotionally driven. Understanding consumer behaviour is the first step to influencing it. 28 Nov 2019 I Love You – But I’m Leaving You Said The Person To The Brand! People are emotional beings and as such their purchase decisions are predominantly emotionally driven. Understanding consumer behaviour is the first… Kate Neale
Content, Insight, Marketing Marketers need high EQ and wisdom to infiltrate the mind of their target people. Data, automation, machine learning and AI are a long way off replacing human interaction when it comes to embodying trust and dissolving consumer anxiety. 28 Nov 2019 Consumers, Customers, Clients – You’re Marketing To People. Marketers need high EQ and wisdom to infiltrate the mind of their target people. Data, automation, machine learning and AI… Kate Neale
Content, Insight, Marketing If advertisers can tie their product to a creative expression that demonstrates the values and personality of the brand, that resonate with their target people, a deep and profound connection can be created between brand and consumer. 15 Nov 2019 How Creativity Captures Customers. If advertisers can tie their product to a creative expression that demonstrates the values and personality of the brand, that… Kate Neale
Content, Insight, Marketing Apple is becoming one big universe through which people can access everything they want through one central and ubiquitous entity. Bundling just went big time. 14 Nov 2019 Apple’s Strategy Of Temptation Apple is becoming one big universe through which people can access everything they want through one central and ubiquitous entity.… Kate Neale
Content, Marketing When it comes to influencing your target people to want your brand, is it better to rent or purchase the endorsing behaviour of an Influencer or cultivate your own body of influence? 11 Nov 2019 Influence – Off The Shelf Or DIY? When it comes to influencing your target people to want your brand, is it better to rent or purchase the… Kate Neale
