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What Do You Want?

Corporations, entrepreneurs, the creative and inventive alike all want the same thing – they want to be wanted. Amongst all others, they want their offering to be desired, sought out and satisfying.

Wanted puts decades of broad international marketing experience, proven commercial acumen, and bold creative talent at your service to provide the guidance and advice you want as you adapt or adjust to fluid market environments and take on competitors.

To be wanted in this dynamic connected economy, requires insightful analysis, integrated strategy, and creative campaigns that reach the right people, inspire belief in a vision, discover meaningful value and buy.

So far, there is no ‘app for that’.

stealing-attention

Wanted – For Stealing Attention!

Every business is now in the business of content creation, and they're all chasing the same target:
Time poor, message-saturated PEOPLE.
Get the strategy-driven tactics you need to cut through the noise and interact with people in a way they value and ultimately affects their behaviour.

Research

Identify Your Target

If you know who your customers are and what they truly want as well as you know your product, you can begin to identify and validate it’s compelling value proposition. Wanted will evaluate your competitors and investigate the market environment. When you know where you stand and what you stand for, your strategy is informed, your objectives are determined.

Strategy

Take Aim

With a clear objective, you can harness your knowledge to inform a dynamic, strategic plan so you can focus your effort and resources to best effect. Wanted has a simple formula for success: Have a sound strategy, work with the best to produce what your audience want, put it where they will find it and be ready for their response.

Tactics

Focus Your Firepower!

Our need to communicate hasn’t changed, but the way we communicate has. It’s immediate, it’s reciprocal and it’s everywhere. Integrated, interactive, cross-pollinated and multi-platform, this complex market environment presents an infinite opportunity. Wanted solves the critical need to cut through the clutter to direct your finite resources to best advantage.

your-best-shot-is-wanted

" When You Only Get One Shot To Make A Good Impression,
Your BEST Shot Is Wanted! "

Take aim with Wanted Consulting

kate-neale-is-wanted

Kate Neale is Wanted!

As the principal and driving force of Wanted Consulting, I work with executive management to deliver impact through strategic marketing and creative tactical initiatives. I manage content production services to deliver commercial entertainment, marketing content and impact campaigns.

For those disrupting the market or adapting to it, I provide clarity, discern direction and maximise the value of resources. I’m wanted for the commercial acumen and creative talent I’ve cultivated traversing the financial services, media and entertainment industries.

The financial services sector taught me how business operates, what makes markets move and what it means to be compliant, so my strategies are anchored in a thorough understanding of business dynamics. The media and entertainment sector taught me how to create to penetrate, distribute and monetise a message.

Leaders know the challenge of knowing what to do next, is greater than knowing how to do it. That challenge is more difficult for those pioneering change, driving innovation and challenging the status quo.

I offer game changers a refreshing candor afforded by a career spent at the forefront of change, driven by advancing technology and creative ingenuity that’s indispensable in creating marketing that will compel awareness, create desire and change behaviour.

Kate Neale
Consulting Marketing Director & Executive Producer View Details

why-wanted-consulting

Why Wanted?

Choose Wanted Consulting when you want creative solutions that deliver commercial objectives.
Backed by an extensive consortium of talented professionals with complimentary expertise, Wanted's unique combination of diverse hands-on experience, commercial acumen and creative talent, drives marketing efforts to maximum effect.

Research That Is - Thorough

Wanted explores all the factors that influence the dynamic shifting landscape of a market space to inform each unique strategy. All our solutions are market driven.

Insightful

Data is just numbers without valid interpretation. Wanted deploys decades of commercial acumen and experience to find the truth, to read what’s disclosed between the lines and numbers to draw insightful analysis.

Powerful

Knowledge is power, but when you’re close to the subject your perspective can be skewed. Wanted uses objective insights based on truth and reality as a powerful foundation for the most robust and effective direction.

Strategy That Is - Bespoke

There’s nothing ‘standard’ in business and marketing models today. Every market and every market participant is unique, so it is that a content strategy defined by Wanted is unique and specific to the circumstances and objectives of the client.

Objective

Wanted holds an impartial position, which increases the likelihood that decisions are based on factual, empirical and verifiable information, ensuring a strategy filtered of biased agendas.

Bold

Boldness has genius, power and greatness in it, but to be bold is to step outside of the known and the conventional to find your own path. Wanted is prepared to differentiate and lead when required.

Tactics That Are - Effective

It’s not just possible to entertain as you inform and educate – it’s essential! Wanted produces content that people respond to because we create content they want, and they get it where and when they want it.

Relevant

Wanted sees consumers as people and people respond to well placed, relevant content. When the content is relevant and valuable to them, they don’t just invite the content into their space, they share it and pass it on.

Creative

Creativity is highly undervalued and often overlooked in favour of big budgets, but it can be the most cost effective resource. You can’t fake it or take it, you have to make it. The creative is the most important element.

Wisdom That Is - Evolved

Just like compounding interest, when wisdom accumulated over decades of commercial experience is constantly added to, its value is exponential. Paired with the vigour of youth, it’s a potent combination.

Inspired

Academic knowledge provides great soil, but talent is the seed that grew things like Boolean logic, Einstein’s theories and liquid soap! Of course if one has both, so much the better.

Proven

Skills can be learned, but experience is earned and knowledge without evidence is just theory. The roads I’ve traveled demonstrate knowledge put to task.

rewarded

Rewarded!

Some people say...

Project: Research international streaming and content marketplace and business development planning. OzFlix.TV is the world’s only streaming platform dedicated exclusively to Australian content. “I’ve worked closely with Kate over the past two years as a consultant to Ozflix.tv. She is extremely passionate about the entertainment and media sectors and is always up to date with the latest developments in the industry.”
Ron V. Brown, CEO and Co-Founder, Ozflix.TV and the Australian Film Future Foundation Ltd.
Project: Research and report on international gaming and content marketplace. Deliver business development workshop and plan.
Plastic Wax is an Australian advanced visual effects animation studio.
Project: General Manager/Executive Producer – A Couple ‘A Cowboys creative production house. “Determination? The word is not nearly enough to measure the lengths Kate will go to. As our creative team developed the ATMOSFEAR game in London, it was good knowing Kate Neale was there. As always.”
Philip Tanner, Executive Producer, A Couple 'A Cowboys Creative Production House
Project: International competitor analysis for business development. Showcache.io is an Australian-made digital media workflow, asset management and distribution platform. Designed and developed by serious content makers for content makers.
Brett Clements, C0-Founder & Creative Director, Showcache.io
Project: Created the D-Day – Prepare For The Invasion competitive reality TV format as cornerstone of branded entertainment property. Marketed the concept internationally, chose Ogilvy Entertainment NY to partner for development and WME and 25/7 Productions to produce.
Creator & Executive Producer, D-Day - Prepare For The Invasion branded entertainment property
“For 12 years Wanted Consulting produced and nationally distributed Hyundai Automotive’s quarterly 40 page custom magazine, as well as various other promotions and marketing initiatives. Need I say more?”
Richard Power, Media & Public Relations Manager, Hyundai Automotive Australia
“Cube Financial’s competitors had seven figure monthly marketing budgets while our annual marketing budget was less than $100,000, but Kate took them head on and what she achieved was nothing short of remarkable. Discerning our positioning, creating entire campaigns, buying media, designing, art directing and managing production on and offline, events (winner Best Exhibition Stand) and promotions – a one-person marketing powerhouse to rival or outdo any agency team! The testimony is a decade later the brand survives the business.”
Wayne Johnson, Co-Founder CEO, Cube Financial Group AFSL 232455
“Our half day workshop identified everyone on our team was working together but ‘rowing in a different direction’. As a result we distilled our purpose, identified our direction and channeled all our resources to greater affect. I’d call it a vital health check we didn’t realise we needed.”
Half Day Business & Marketing Planning Workshop - Online Media Business
“Kate led the marketing for our IPO. For anyone wanting to bridge the geographic, cultural and language divide between China and Australia, I definitely recommend Kate Neale and her team at Wanted Consulting! Tien Peng, CEO & Chairman, Sino Australia Oil and Gas – ASX:SAO”
With a market capitalisation over A$120 million SAO was the largest successful Chinese centric ASX IPO that year.
“Kate’s research ability is extraordinary, especially in discerning truth in hidden agendas. As a former licensed dealer’s representative and founding partner in a boutique AFSL business, she understands market dynamics, compliance and investor behaviour. Passing our strategic marketing activities to Kate takes a load off my mind. As CEO and Chairman of several private and public companies, I have enough going on without having to micro-manage or address mediocre marketing efforts. Neither of which are ever an issue with Wanted”
Wayne Johnson, CEO, Noblemen Ventures, Corporate Advisory
Project: Marketing Director consulting for IPO & Launch of eStar Online Trading – Australia’s first online trading software for self directed investors. Research and prepare business plan, produce Prospectus, brand development, campaign creative, art direction and production of all marketing materials in print on TV, website and digital presentation formats. PR and event management.
Offer closed oversubscribed at $20 million with a further $5 million unplaced in the tech-wreck!
ETrade Australia - Australia's first online trading platform" class="ut-quote-avatar lazyload" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" />
Project: Marketing consultant. ETrade Australia IPO and national launch event planning and management, speech writing and presenter training. Production design and management, script writing, strategic composition and art direction of marketing content in print and multi-media for Prospectus and customer acquisition.
IPO & Launch of ETrade Australia - Australia's first online trading platform
Project: Marketing Consultant. Research retail consumer market potential and create water consumption strategy, using a purpose built exhibition stand (winner Best Stand Award). Provide marketing strategy and create advertising campaign to incentivise greater consumption of Neverfail bottled water.
Consumer research exhibit winner Best Stand Award - Neverfail Bottled Water
AMI (Australian Marketing Institute)" class="ut-quote-avatar lazyload" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" />
Projects: Marketing Consultant. Event planning and management, promotion, sponsorship and ticket sales for AMI National Conference and National Awards for Marketing Excellence, member’s Breakfast Education sessions.
AMI (Australian Marketing Institute)
PRIA (Public Relations Institute Australia)" class="ut-quote-avatar lazyload" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" />
Projects: Marketing consultant. Event planning and management of PRIA Golden Target Awards, 50^th Anniversary Conference of PRIA and the member Breakfast Briefing sessions. Design and deliver event management unit for Continuing Professional Education (CPE) program.
PRIA (Public Relations Institute Australia)
“If it’s commercial insight, strategic direction and creative solutions you’re after, call Kate. Her ability to identify key issues and construct a strategic plan of action demonstrated her skills come from many years of broad commercial experience. It’s amazing what experienced fresh eyes with an objective outlook can see in your own business. The ability to capture that and showcase it to others for a great result is priceless.”
Anna Candler, Founder, Managing Director, The Circular Water Company

Project: Research international streaming and content marketplace and business development planning. OzFlix.TV is the world’s only streaming platform dedicated exclusively to Australian content. “I’ve worked closely with Kate over the past two years as a consultant to Ozflix.tv. She is extremely passionate about the entertainment and media sectors and is always up to date with the latest developments in the industry.”
Ron V. Brown, CEO and Co-Founder, Ozflix.TV and the Australian Film Future Foundation Ltd.
Project: Research and report on international gaming and content marketplace. Deliver business development workshop and plan.
Plastic Wax is an Australian advanced visual effects animation studio.
Project: General Manager/Executive Producer – A Couple ‘A Cowboys creative production house. “Determination? The word is not nearly enough to measure the lengths Kate will go to. As our creative team developed the ATMOSFEAR game in London, it was good knowing Kate Neale was there. As always.”
Philip Tanner, Executive Producer, A Couple 'A Cowboys Creative Production House
Project: International competitor analysis for business development. Showcache.io is an Australian-made digital media workflow, asset management and distribution platform. Designed and developed by serious content makers for content makers.
Brett Clements, C0-Founder & Creative Director, Showcache.io
Project: Created the D-Day – Prepare For The Invasion competitive reality TV format as cornerstone of branded entertainment property. Marketed the concept internationally, chose Ogilvy Entertainment NY to partner for development and WME and 25/7 Productions to produce.
Creator & Executive Producer, D-Day - Prepare For The Invasion branded entertainment property
“For 12 years Wanted Consulting produced and nationally distributed Hyundai Automotive’s quarterly 40 page custom magazine, as well as various other promotions and marketing initiatives. Need I say more?”
Richard Power, Media & Public Relations Manager, Hyundai Automotive Australia
“Cube Financial’s competitors had seven figure monthly marketing budgets while our annual marketing budget was less than $100,000, but Kate took them head on and what she achieved was nothing short of remarkable. Discerning our positioning, creating entire campaigns, buying media, designing, art directing and managing production on and offline, events (winner Best Exhibition Stand) and promotions – a one-person marketing powerhouse to rival or outdo any agency team! The testimony is a decade later the brand survives the business.”
Wayne Johnson, Co-Founder CEO, Cube Financial Group AFSL 232455
“Our half day workshop identified everyone on our team was working together but ‘rowing in a different direction’. As a result we distilled our purpose, identified our direction and channeled all our resources to greater affect. I’d call it a vital health check we didn’t realise we needed.”
Half Day Business & Marketing Planning Workshop - Online Media Business
“Kate led the marketing for our IPO. For anyone wanting to bridge the geographic, cultural and language divide between China and Australia, I definitely recommend Kate Neale and her team at Wanted Consulting! Tien Peng, CEO & Chairman, Sino Australia Oil and Gas – ASX:SAO”
With a market capitalisation over A$120 million SAO was the largest successful Chinese centric ASX IPO that year.
“Kate’s research ability is extraordinary, especially in discerning truth in hidden agendas. As a former licensed dealer’s representative and founding partner in a boutique AFSL business, she understands market dynamics, compliance and investor behaviour. Passing our strategic marketing activities to Kate takes a load off my mind. As CEO and Chairman of several private and public companies, I have enough going on without having to micro-manage or address mediocre marketing efforts. Neither of which are ever an issue with Wanted”
Wayne Johnson, CEO, Noblemen Ventures, Corporate Advisory
Project: Marketing Director consulting for IPO & Launch of eStar Online Trading – Australia’s first online trading software for self directed investors. Research and prepare business plan, produce Prospectus, brand development, campaign creative, art direction and production of all marketing materials in print on TV, website and digital presentation formats. PR and event management.
Offer closed oversubscribed at $20 million with a further $5 million unplaced in the tech-wreck!
ETrade Australia - Australia's first online trading platform" class="ut-quote-avatar lazyload" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" />
Project: Marketing consultant. ETrade Australia IPO and national launch event planning and management, speech writing and presenter training. Production design and management, script writing, strategic composition and art direction of marketing content in print and multi-media for Prospectus and customer acquisition.
IPO & Launch of ETrade Australia - Australia's first online trading platform
Project: Marketing Consultant. Research retail consumer market potential and create water consumption strategy, using a purpose built exhibition stand (winner Best Stand Award). Provide marketing strategy and create advertising campaign to incentivise greater consumption of Neverfail bottled water.
Consumer research exhibit winner Best Stand Award - Neverfail Bottled Water
AMI (Australian Marketing Institute)" class="ut-quote-avatar lazyload" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" />
Projects: Marketing Consultant. Event planning and management, promotion, sponsorship and ticket sales for AMI National Conference and National Awards for Marketing Excellence, member’s Breakfast Education sessions.
AMI (Australian Marketing Institute)
PRIA (Public Relations Institute Australia)" class="ut-quote-avatar lazyload" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" />
Projects: Marketing consultant. Event planning and management of PRIA Golden Target Awards, 50^th Anniversary Conference of PRIA and the member Breakfast Briefing sessions. Design and deliver event management unit for Continuing Professional Education (CPE) program.
PRIA (Public Relations Institute Australia)
“If it’s commercial insight, strategic direction and creative solutions you’re after, call Kate. Her ability to identify key issues and construct a strategic plan of action demonstrated her skills come from many years of broad commercial experience. It’s amazing what experienced fresh eyes with an objective outlook can see in your own business. The ability to capture that and showcase it to others for a great result is priceless.”
Anna Candler, Founder, Managing Director, The Circular Water Company

Contact Wanted Consulting

Wanted Consulting works with people at the forefront of innovation and change.
If you're seeking astute business acumen and highly effective marketing expertise with creative and practical production skills, this is the resource you've always wanted.

What Do You Want?